ADORA WATSON launches micro-grant fund for women-identifying entrepreneurs in jewelry, beauty, and fashion.

ADORA WATSON 14mm gold hoop earrings(Photo © ADORA WATSON / @elisasallegory

"We are each of us angels with only one wing and we can only fly by embracing each other." 
– Luciano de Crescenzo

TORONTO, August 10, 2020 - ADORA WATSON is launching the Halo Fund, a new micro-grant opportunity for emerging businesses founded and led by underrepresented, women-identifying entrepreneurs working in jewelry (demi-fine, fine), beauty (physical products), or fashion. 

At ADORA WATSON, we strive to be the change we wish to see in the world. As an independently owned, operated, and self-funded jewelry brand, founded by a Black woman, we know the struggle is real. As our new brand continues to emerge, we want to pay the support we receive forward, no matter how small.

We know every dollar we give back to our communities casts a vote for the world we aspire to create. The Halo fund seeks to minimize economic barriers for women in the emerging stages of their ventures. 

Funding for the initial round of grants will come from the sale of our 14mm gold-filled 'Halo Hoop' earrings. Starting August 10, 2020, we are donating fifty percent (50%) of the listed retail price from each Halo Hoop purchase on

Open to qualifying applicants, the jury process will prioritize women of color, particularly Black and Indigenous women. Consideration for the first round of micro-grants will begin when the Halo Fund reaches $3000. Starting with Toronto, six (6) entrepreneurs will receive micro-grants of $500 each. Applications will open in 2021. 

"I'm so proud to come from a lineage of women who taught me how to stand on my own and the art of working with nothing to create something. The latter is a skill I've used a lot in life. Like many visibly racialized people of color, and particularly those who are also women (I'm both) - 'something from nothing,' aka bootstrapping is our pathway to survival. ⁠Many socioeconomic factors contribute to this consequence. While awareness and affirmative action around those factors have been slow to take hold, things ARE changing. ⁠My business isn't large enough yet to help drive profound change; however, that doesn't mean I can't contribute in small ways." - Elisa Watson-Smith, Founder of ADORA WATSON.

To contact us with inquiries or offers of support, visit our online contact form. To keep up to date on the Halo Fund, follow ADORA WATSON on Instagram

The ADORA WATSON Halo Fund can be supported through purchases from the ADORA WATSON Halo collection.



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