Ethos

 ELEVATING THE EVERY DAY WITH ACCESSORIES UNBOUND BY TRENDS 

 

ADORA WATSON is about more than jewelry. Inspired by modernity, movement, and old-world beauty, it's about interpreting classical aesthetics through a contemporary lens. It's about supporting local suppliers and global artisans, through ethical and sustainable production. And it's about organic beauty in every shape it forms.

The idea behind the label is to create ornaments unbound by trends. Cultivated with materials from nature, the colors, shapes, and textures in each piece possess original beauty. Thoughtfully curated, every element is handpicked and intentionally paired with pieces to complement its likeness. The allure of each piece becomes a private exchange between the object and its wearer. No two pieces have the same vibration. The raw, unfiltered magic of each object, is elevated by the uniqueness of the people that acquire them.

ADORA WATSON is my labor of love. Below you'll find more information about my design approach and production processes. What you read below is where ADORA WATSON is at right now. Over time, it will evolve and refine to reflect the evolution of the brand: 

 

DESIGN AS A DISCIPLINE 

Drawing from the '10 Principles of Good Design' by industrial designer Dieter Rams, ADORA WATSON strives to create aesthetic objects that are functional, crafted responsibly, and purposeful. 

 

EVERY DAY, EVERY SEASON 

Guided by my familial value of cherishing the objects we hold in our care, ADORA WATSON creates seasonless collections. Inspired by my wear-today-wear-tomorrow ethos, I endeavor to materialize my creative principle of good design, forever

 

SUSTAINABILITY

I'm compiling sustainability information. Upon completion, I'll share ADORA WATSON's efforts and achievements in this area. 

 

MATERIAL-BASED PRODUCTION

Materials are sourced from local, independent suppliers as they are available. When select materials sell out, it may not be possible, immediately or otherwise, to acquire more of the same stock. 

Through an ongoing series of cyclical releases (drops), new objects will expand ADORA WATSON's capsule collections. When possible, pieces with sold-out elements will transform into an updated version (editions) with alternate components that maintain the object's intended energy. 

 

FABRICATION BALANCE

Generally, most items are hand-made to order. Based on production capability, select items are pre-made and ready to wear. 

 

JUST-IN-TIME, SMALL BATCH AVAILABILITY 

ADORA WATSON purchases stock of sterling silver, karat gold (gold plate, gold-fill), and semi-precious stones in small batches. To minimize production waste, I acquire what is necessary when it is required. Each release is immediately available in small quantities, until materials sell out. Restocking is subject to supply availability. 

 

CONSISTENT PRICING 

ADORA WATSON doesn't mark-up to mark-down. Fabrication-to-order allows the label to maintain pricing without the need to clear inventory at a discount. While objects do not go on sale, occasionally, pricing may fluctuate to reflect a change in the cost of raw materials. 

The price points reflect the cost of ethically sourced materials, the labor used to create them, and the scarcity of supplies within the labels supply chain. Whenever possible, I pay market pricing to independent vendors and makers that support my work and provide source materials for ADORA WATSON collections. 

 

COMMUNITY CARE 

ADORA WATSON is wholly owned and operated by one woman (me). For as long as I can remember, three generations of caregivers in my family instilled the idea of living, dreaming, and creating with purpose. I'm grateful to have the opportunity to uphold my ancestral tradition of giving back to communities where possible. I typically initiate projects in areas where I have an interest and passion. I announce new developments as they happen.

 

OFF/LIST PROMOTIONS 

At discretion, members of ADORA WATSON's email list (#AAclub) may receive special time-limited promotions as a token of appreciation. 

 

STOCKISTS 

ADORA WATSON is a direct-to-consumer brand, available exclusively through adorawatson.com. On occasion, the label may participate in unique opportunities, limited collaborations, and pop-ups. 

 

Bisou, 
Elisa 

 

 

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Have questions about the label or how the brand is operated? Get in touch via ADORA WATSON's contact form. To learn more about and follow ADORA WATSON, shoppers can connect on InstagramPinterest, and Tumblr